[hero_desc] We’ll stop making razor blades when we can’t keep making them better.

King Camp Gillette and his amazing razor were the first disruptors of the grooming category as well as the barbershop industry. Men’s facial trends were changing rapidly in the late 1800s. Long beards were out while clean chins and cheeks and a well-manicured mustache were in. To achieve this look, men could go to a barber two to three times per week or shave themselves, which could be a dangerous undertaking.

Standing at his sink in the early morning, King C. Gillette realized his permanent blade razor was dull and required professional sharpening. In that moment of frustration, he saw that the only necessary part of his blade was the finest part of the tip. He quickly envisioned that tip on a flattened piece of steel, sharpened on both sides, produced at such a low cost that it was easily and quickly replaceable.

King C. Gillette’s new, disposable razor blade and handle promised men safety and personal freedom to achieve the looks they desired. King C. Gillette's vision has inspired more than 100 years of innovation to bring you the best shave in the world. And, we’re not done yet.

[timeline_title] 100 Years of Innovation
[razor_year_1] 1998
[razor_title_1] MACH3™
[razor_desc_1] Gillette breaks the performance barrier with the MACH3®, the first 3-blade technology, for an even smoother, closer shave.
[razor_year_2] 2006
[razor_title_2] FUSION5™
[razor_desc_2] Gillette Fusion5™ razors debut in Manual and Power versions. They feature five blades and beat the MACH3 on every attribute, providing Gillette’s closest and most comfortable shave ever.
[razor_year_3] 2014
[razor_desc_3] The Gillette Fusion5™ ProGlide® with FlexBall™ Technology Razor is the next evolution in our shaving revolution — a pivoting razor built to maximize contact with every contour of a man’s face
[razor_year_4] 2018
[razor_title_4] SKINGUARD
[razor_desc_4] Gillette® SkinGuard is our first razor specifically designed for men with sensitive skin and razor bumps. The razor shaves hair and protects the skin, thanks to its unique SkinGuard positioned between the blades. It works to minimize tug and pull and cut hair at skin level, helping to prevent irritation.
[razor_year_5] 2019
[razor_title_5] HEATED RAZOR
[razor_desc_5] The Heated Razor by GilletteLabs activates and delivers instant warmth in less than one second at the push of a button and provides a noticeably more comfortable shave.